The use of social media as a marketing tool has grown in popularity. Businesses use various social media platforms to communicate with customers. Since the platforms have different users, enterprises use all the platforms to engage all their customers. Social media marketing software is an essential tool that organizations use to manage all the social media platforms. Social Media Marketing Software integrates social media metrics into marketing programs. The software allows businesses to get new customers and build a relationship with existing customers. Social media marketing software is also a useful tool for building brands. Through social media, customers can share prospects with their friends or colleagues using built-in sharing buttons. Social Media Marketing Software has reporting and analytics tools which allow businesses to measure and track their progress. The software is, therefore, a useful tool for evaluating the performance of a company’s products or services in the market. Social media marketing software provides a single dashboard that integrates all the social media platforms. Social Media Marketing Software has scheduling tools for posting content periodically depending on the time the target audience is online. The software also has monitoring and listening tools that enable businesses to keep track of conversations revolving around their brands. The software also has options for sending automatic posts from various platforms at the same time.