Influencer management platform offers brands a direct way to work with and connect with influencers listed on a specific platform. The platforms help influencers monetize their brands and social media channels to increase engagement from their customers or reach out to other potential customers. Usually, the platform contains the profile information of various influencers, and then a brand that comes along can search for any influencer of choice by using the different filters available. Whenever a brand starts working with an influencer, the platform supplies statistics that measure the impact of the promotions done by the influencer. Then, the influencer receives financial reward for the promotions they run. Some of the functions of an influencer management platform include search and discovery, contract and contact management, influencers’ compensation, analytics and reporting, and campaign content management. Often, influencer management platforms base their payment model on the CRM one. The most significant function of this platform is that it helps brands understand the followers of an influencer and the impact the influencer will make on the brand\\\'s product.