Social Media Management Software helps organizations to seamlessly and successfully monitor both inbound and outbound conversations and to engage in social media across different communication channels. Simply put, it is an application that allows an organization to link multiple social media accounts and manage them from a single dashboard. This software is essential because it connects brands with their customers and permits organizations to keep track of all conversations in their social media accounts and evaluate the interests of followers and potential customers. The most sophisticated social media management software tools are vital in building social media influence. These tools allow social media managers to not only monitor online conversations but also to integrate the data with the current marketing plans. Social media marketing tools offer an opportunity to brands to view their performance as far as public opinion is concerned by tracking the social threads in Twitter, Facebook, Instagram, and LinkedIn among other social platforms. As such, companies can keep an eye on the effectiveness of campaigns aimed at generating leads. The software automates posting to multiple accounts. That is, with one click, one post goes to many social platforms. This feature enables social media marketers to save on time while optimizing efficiency.