CRM Software is a computer application that helps professionals to automate the process of managing and building relationships with customers. These computer tools help companies to store and access critical information about their customers whenever they need it, as well as keep such information updated. CRM software solutions help businesses to reduce operating expenditure, as well as ensure that no business opportunities are lost due to insufficient or inaccurate information. CRM Software allows businesses to gain insight into transaction trends, reward loyal customers and target prospects for upselling. Businesses can use this software to keep a tab on new leads and identify weak sales points so that they re-strategize and design the most viable strategies particular to that customer, all based on their data in the CRM software. These software tools help businesses to measure the impact and conversion of every interaction with their customers. Many CRM software are hosted on the cloud meaning that professionals can access the full features of these software on their mobile phone, tablets and other devices wherever they are.