Campaign Management Software help businesses to manage every part of their marketing campaign, helping them increase the efficiency of such campaigns. Campaign Management Software is aimed at helping businesses develop, measure and manage the outcomes of their marketing campaigns across various channels, both organic and paid. Campaign Management Software helps businesses to execute their marketing strategies for maximum profit. Campaign Management Software is good for businesses who are looking to scale their marketing campaigns to reach more users and channels by automating the tasks and processes involved in the marketing campaigns. Campaign Management Software addresses the issue of a tabulated ROI as executives always want to know the Return on Investment on marketing effort. Campaign Management Software usually have interactive dashboards that allow executives and marketing leaders visualize vital information and important results in their marketing campaigns. Campaign Management Software should possess content marketing functionalities, easy to use analytics, customer record selection, campaign query and review, customer segmentation, and email automation.