Sales Force Automation Software is a system that automates all business sales processes, which include, but not limited to, processing and tracking of orders, inventory management and control, management of customer contacts and sales forecast analysis. It offers a single point for managing and monitoring the sales interactions in a company in a relatively shorter time than it would take to collate the sales records manually. The system helps to coordinate the different yet synergetic activities involving marketing and sales. This coordination helps senior business executives to make more informed sales-related decisions. Sales force automation software assists the business management to track the performance of the sales team as far as products, services, and leads are concerned. The software helps the sales team members to view past sales interactions and is therefore fundamental in extending customer loyalty by having a contact management system which aids in tracking all interactions involving a given customer and also aids in identifying potential buyers. It is, therefore, a valuable tool to promote visibility and enhance customer continuity. Hence, the sales force automation software offers a complete and proven solution to sales professionals for engaging customers and creates an avenue for the sales team to close more deals with customers.