Sales Intelligence Platform is a collection of applications and procedures that are technologically enabled to gather, combine, analyze and present customer data in an efficient and fast way. This platform efficiently reduces the time that salespeople spend searching for customer data. Firms then use the data to segment and pitch to relevant business prospects. It helps companies to use both external and internal data to improve the overall sales processes and offers an outright insight into the potential customers reached by a firm\\\'s advertisements and campaigns. The sales intelligence platform can also be used by a firm\\\'s management to make sales forecasts and further provide possible solutions and adjustments to better the performance of the sales team. Moreover, sales intelligence platform provides data to companies which are used to help determine the quality leads, and as a result, salespeople can eliminate bad points and focus on leads that are likely to convert. Precisely, the most profound role of the sales intelligence is to generate relevant leads to save the sales personnel from having to seek appropriate pointers from large amounts of data.