Loyalty Management Software provides a platform for users to customize different aspects of a reward program. It helps businesses in identifying how many customers continually come and the customers who are likely to come back again to the business. By this, the system allows the company to send rewards to their clients such as gift cards as a way of luring them back to the company. The system typically gives a means of distributing gift cards and incentives. It offers a feature that allows the users to have control of the structure used in rewarding as well as the details about how the points earned are spent. The software offers a functionality that offers an excellent chance for users to collect and store information related to the client, view how many points each client own, and monitor how they points are being used by the customers. It also offers a portal through which customers can manage their earned loyalty points and spend them wherever they go. The portal also allows clients to view or redeem points as well as receive notifications about any promotion or sales.