Gamification Software is a tool that integrates game mechanics into an existing non –game entity in order to boost its business mechanism, motivate participation, engagement and loyalty. The user case include but not limited to employee engagement, performance management and customer loyalty. Gamification software enables firms to better carry out performance management in respect to its human resource management system like employee engagement. This helps firms to promote productivity and increase revenue growth across a company. Gamification software carries out automated point tracking and reward points to its user, which is focused on creating connections between local businesses, tracking social media interaction. It features some analytic and reporting feature. It carrying out loyalty program, gamification software targets specific behaviours of customers and offering relevant reward systems for most loyal customers. Marketing/ user experience is another target in the use of gamification software where by users are made to interacts with the platform by integrating an online application to its web platform and thus increasing user engagement to a considerable percentage. It can be used to create collaboration, friendly competition among sales reps, and better engagement of employee in order to increase productivity while having fun at their jobs.