Customer Upsell, Cross Sell Software helps businesses to sell more products and services to their existing customers, using the power of Predictive Analytics. The idea with upselling is to use one product or service as a bait to persuade a customer into buying from you. Sometimes, the catch with baits in this context is that pretty much anyone can afford them without thinking too much. Once this is achieved and a given business has successfully gained access into a customer’s territory, other packages that best match the customer’s lifestyle (or business, if it’s B2B) are advertised for consideration and because careful planning went into the pre-advertisement stages, upsells are largely successful. This is exactly where Predictive Analytics come to play by helping businesses to pinpoint those customers that are capable of buying the different categories of offerings that they have lined up. Upsells occur when existing customers buy premium versions of originally-bought products or services, while Cross-sells occur when existing customers buy more of the same products or services originally bought. Customer upsell, cross-sell software simplifies the process of identifying prospects, advertising to them and closing sales opportunities.