Customer Relationship Management (CRM) software helps companies to automate the process of interacting with their customers. CRM system centrally aggregates the information needed for these efforts to be seamlessly implemented. For example, the transactional history of each client is displayed along with active business deals detailing appointments fixed, emails exchanged and notes taken. Customer information collected from social media posts, calls, sales campaigns, etc., can be queried at preferred intervals and analysed to understand a company’s economic situation and how much growth has taken place since the last analysis. Collected data can also be queried to understand market behaviour and sentiments towards a brand; these can be leveraged on for marketing purposes. Customer Relationship Management software is not limited to any department within a company. For instance, marketing teams can use it to automatically sort campaign feedback, Support teams can use it to store interaction with customers, and Sales teams can use it to store or access current business information while on the go. Teams within any organisation are generally more productive with the help of this automated cloud-based solution.